whole™
Production Project
During my third year of university, I was tasked to create a product along with the supporting branding documents. Whole™ is a health app that measures the entirety of a person's health and wellness. Measuring the user's mental state, fitness levels, nutrition, spirit, sleep and energy levels, this platform gives its users access to their "whole" health.
Whole advert
Who are we?
We are a unique health and wellbeing brand who set ourselves apart by recognising that the key to health and happiness is achieved by equal focus within our fundamental elements; nutrition, fitness, mental state, spirit, energy levels and sleep. Our purpose is to inspire you to take control of every aspect of your health with our help, making your journey as easy and exciting as possible.
Brand Guidelines
The brand guidelines document is an essential piece of our puzzle at whole™, because it paints the picture of who we are. This document illustrates the different details of our brand, explaining our tone of voice, colour scheme, typography and how and when to show off our fabulous logo. Have a scroll through to get a feel for who we are and what we're about, we promise you won't regret it.
App Designs
Our app designs highlight what we have to offer. Our homepage breaks you down and provides you with your personal scores for each health element, which sum to create your whole score. Exploring our constantly updating content library, our app provides you with the market leading content and learning materials within each element, giving you the chance to form your own activity plans and discover what works best for you. And before you ask, we've got you covered with our link feature, drawing your current, external information and activity from other apps and linking this into your whole score.
Brief
Approach
This modules brief was to Specify, justify and plan a project to enable the implementation of a substantial product or service of a form.
I conducted thorough market research into what the target audiences desires and needs were. The research concluded in the need for an app that manages a person’s entire health as there was a lack of association between physical and mental health within current apps. Further app prototyping and trials lead to the idea of Whole being an aggregating tool for health content, including top rated fitness classes, nutritional meal recipes, podcasts, books etc.
Outcome
The app looks professional and clean. The purpose and intentions of the brand and app are evident throughout and the story behind the concept of whole is clear. After vigorous user testing methods, user needs have been clearly kept at the forefront of the project. The branding and colour schemes are consistent throughout and the branding material promotes the product well.
Wireframe Designs
Expanding on the basic prototypes and wireframes, the design stage required tasks such as placing imagery in the relevant blocks and implementing the colour scheme.
Final app designs
