A Climate for Change
Visual Communication
During my second year of university, Visual communication was a module where we developed our design skills in a way where we could design a campaign for a client. A climate for change is the name I came up with for the campaign with the aim to educate those around global warming and reduce local carbon footprints.
Click here for the production document and campaign materials
Brief
Now that the new identity the client has been established, you have been commissioned to design and produce a campaign to support a new concept launch. The release will be multi-format and require appropriate accompanying advertising materials to promote it to the public.
Approach
Once understanding the key elements that the client wanted to portray to their audience, I began the design process. The use of harsh imagery wording captures the audience attention and lots of work went into the initial design to capture the importance of this campaign.
Outcome
The posters and billboards are highly effective in capturing the viewers attention and displaying the importance of the matter. As this was a second year project, my photoshop and web skills weren't as fully developed at this time however, I am still very pleased with the outcome.
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