Movember Rebrand
Group Project
A group project, completed by myself and 3 others. I solely produced the animation below, which was one of my main contributions.
Brief
Approach
Outcome
The video looks clean. The rebrand strapline “lets talk tash” is highly effective in reaching the female audience as this is the niche audience we were targeting. This was a second year project and so my After effects skills weren’t fully developed during this stage. Nevertheless, I was happy with the outcome.
Lets Talk Tash
In the wake of the Covid pandemic, many men’s attention is on things other than their own health. In addition, health systems have reduced routine appointments and check-ups.
Your challenge is to come up with a digital campaign and supporting material to raise renewed awareness and encourage participation for 2021’s Movember.
As a group we conducted thorough research, including interviews, web based research and discussion with professionals. We then brainstormed ideas.